Position Overview:

Woodland Tools Co. isn't just sketching pretty pictures; we build fast, test hard, and ship products that actually make it into the hands of people who get things done.

We are looking for an Industrial Designer who is an Anywhere There’s Work To Be Done type of person. If you thrive on understanding real users and turning their pain points into innovative, problem-solving products, this is your chance. Around here, ideas don’t wait their turn. They get immediately turned into prototypes, rigorously tested in the field, rapidly refined, and successfully launched. If you're ready to move beyond concepts and drive products from zero to commercialization, we want to talk to you.

What you will do:

As an Industrial Designer, you will be a critical part of a high-speed development team, focused on delivering impactful solutions:

Solution-Based Ideation: Generate innovative concepts based on a deep understanding of competitive products and unmet user needs, ensuring a consumer-centric approach.
Design Development: Bring concepts to life through rapid sketching, professional illustration, advanced CAD modeling, and hands-on, hand-built prototypes.
Engineering Partnership: Work closely with our Engineering team to clearly communicate design intent and function through compelling visual storytelling and documentation.
Cross-Functional Collaboration: Serve as a core team member, collaborating with Product Marketing, Engineering, and Operations to drive products efficiently from initial concept through to final commercialization.
Brand Stewardship: Help learn, define, and direct the Visual Brand Language (VBL) of our brands to maintain a cohesive, high-quality look and feel across our product lines and categories.
User-Centric Design: Apply fundamentals of ergonomics and usability to create superior and intuitive consumer experiences.
Market Intelligence: Monitor design and technology trends within the industry to continually push our product design forward.
Front-End Research: Participate actively in consumer research, shop-alongs, and site visits to gain firsthand knowledge of consumer pain points and uncover new product opportunities.
Project Management: Thrive in a dynamic, fast-paced environment, managing several concurrent projects and meeting aggressive deadlines.

What you will need:

Education: BS, BA, or BFA in Industrial Design.
Portfolio: The ability to demonstrate mastery of the product development process through a portfolio showcasing sketches, renderings, storyboards, CAD modeling, and functional prototypes.
Experience: A robust background designing handheld consumer products, demonstrating a proven ability to proactively solve for consumer pain points.
Work Ethic: A great work ethic and the ability to operate effectively and efficiently in a demanding, fast-paced development environment.
Location: Willingness to work out of our physical office in Madison, WI to foster close team collaboration.
Communication: Excellent verbal, written, and visual communication skills.

When Applying:

Please submit a resume and link to your portfolio showcasing your best work

What we provide:

A fast growing organization with great opportunity for career advancement
Flexible PTO
Robust health, dental and vision insurance plans
401K plan
Dynamic and fast paced environment with

About Woodland Tools Co:

Woodland Tools Co. is a growing, design-forward tool company based in Madison, Wisconsin. We are proud to be a 1% for the Planet Member and are dedicated to creating high-quality, durable, and innovative tools that help people get more done, whether in the garden, on the jobsite, or wherever hard work happens.

At Woodland, we believe time spent outdoors, working with your hands, connects us to our communities, our planet, and ourselves. We take pride in helping our customers make their mark in an ever-changing world. We’re an Anywhere There’s Work to Be Done™ company, and we’re looking for team members who share our passion for meaningful, hands-on work.

Woodland Tools Co. is a proud Equal Opportunity Employer

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Woodland Tools Co.

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Industrial Designer